Group Project • Client Project • Creative Director & Logo Designer
Background
In April 2024, Wacom introduced Wacom Movink, its thinnest (4 mm) and lightest (420 g) professional pen display, featuring a 13.3-inch OLED screen designed for portability. To support the launch, Wacom required a visual campaign that could effectively communicate the product’s innovation and appeal to its core audiences, including long-time Wacom users seeking an upgrade, creative students purchasing their first pen display, and professional creators in need of a lightweight, high-performance tool for on-the-go use.
Challenges
- Sold exclusively on Wacom eStore and through B2B projects
- Little product awareness in offline channels
Problem
- Audience Engagemen: How can we convince our target audience to Invest in Wacom Movink?
- Message Clarity: How can we create a campaign that not only stands out to artists but also aligns with the Wacom brand?
Solution
HIGHLIGHTING FEATURES
Highlighting Wacom Movink’s innovative features Which allows for more mobility and portability
VIBRANT CAMPAIGN DESIGN
- Vibrant & attention-grabbing
- Emphasizing themes of freedom and creativity, by using illustrated flowy lines
ALIGNING WITH WACOM’S BRAND
- Inspired from the Movink itself
- Upholding Wacom’s standards
