Group Project • Client Project • Creative Director & Logo Designer
Background
Outlining Design is the final project exhibition of the Visual Communication Design program at Universitas Ciputra. For the 2025 edition, we introduced the theme “Creativille”, a vibrant village that highlights the untapped potential of emerging designers as they prepare to enter the creative industry.
After past journeys through outer space (ArtXplosion) and lush natural landscapes (Perpetale), this year’s narrative leads visitors into a growing village where they encounter the “unknown designers” final-year VCD students whose talents are ready to be discovered. Each house in the village represents a student’s booth, offering a glimpse into their personal creative space and unique design perspective.
This is the evolution of the logotype, using the symbolism of kite. The kite signifies luck, achievement, and ambitious objectives. The kite is made up of four triangles, which stand for the Graphic, Digital Media, Entrepreneurship, and Environment; the four main pillars of VCD’s Ikigai.
